A Habit of a Beauty Shopper [INFOGRAPHIC]

Beauty Product Buyers are nearly doubly as likely since the average consumer to become a DIY-enthusiast, 80% more likely to drive an SUV and 70% very likely to be body-conscious. Now I could comprehend the reasoning behind body-conscious people being frequent shoppers of beauty products, however the correlation with SUV drivers? Surprising.

Almost one fourth of shoppers find out about new beauty products using their
friends. That's understandable. Look around in the modern fashion, everybody is wearing exactly the same brands. Levi's, converse, H&M these businesses are what's cool today and a lot of these is caused by word-of-mouth and advertising.

Advertisements follow very closely behind word-of-mouth at 23%. They may be everywhere, TV, Billboards, web even on our societies celebrities. Fashion week is amongst the largest events in the whole planet. It is flooded with cash that can rival even a few of the biggest sports. Advertising is very large within the beauty market.